THE EVERYDAY - DAILY

For thousands of years, Chinese people have always upheld a lifestyle of simplicity and elegance; Chinese clothing also demonstrates the subtlety that language can hardly capture. THE EVERYDAY - DAILY Collection takes the current fashion trends as a basis and appends details from traditional craftsmanship. It realises the seamless blend of classic culture and the modern spirit. It utilises the two-dimensional cutting technique from the Oriental classic clothing. The wide and draping effects are the key elements of traditional Chinese clothing, that it focuses on that the garments naturally hang down to create slenderness and increased comfort. This collection also promotes the user’s own perception which allows you to compliment your other pieces of your everyday look with endless possibilities and demonstrate the wisdom of simplicity.